![]() ![]() ![]() In 2020, PayPal Honey launched a web series called "Honey Originals", where Honey partners were interviewed, including segments "20 Questions with _" and "Add To Cart with _". Similarly to NordVPN, Amazon's Audible and Raid Shadow Legends, it offers paid sponsorships to popular YouTube channels such as MrBeast to expose the service to its viewers. PayPal Honey has become known for its heavy use of YouTube advertising and channel sponsorships for its marketing. In June 2022, the company was renamed PayPal Honey. A Wired Magazine article, written shortly after the acquisition, questioned whether the claim was motivated by PayPal's newly acquired ability to compete against Amazon. Nearly immediately after PayPal acquired Honey, Amazon claimed to its users that the extension was a security risk that sold personal information. On January 6, 2020, it was acquired by PayPal for about $4 billion. By January 2018, Honey raised a total of $40.8 million in venture backing. Honey raised a $26 million Series C round, led by Anthos Capital in March 2017. By March 2014, the company had 900,000 organic users. ![]() A bug tester leaked the tool to Reddit, where it went viral. Entrepreneurs Ryan Hudson and George Ruan founded Honey in November 2012 in Los Angeles, California, after building a prototype of the browser extension in late October 2012. ![]()
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